Natalia Drachinskaya

Product/ UX Designer

Hey! I’m Natalia, a product designer who takes an idea from the first user interview to something people actually use.

Brand strategy at BBDO and Lowe before that, plus my own art practice, run as a business.

Chat with me
Natalia Drachinskaya sitting in an armchair
Murmur — theatre discovery platform on a laptop and phone, set in a blue theatre hall

2025 - NOW · LIVE
Murmur - theatre discovery for the Bay Area, 250+ shows.

Product design · Front-end · Brand

U-Ariadna college planning app on a phone lying on a notebook

2026 · LIVE
U-Ariadna - college planning for California families, in use with real families.

Product design · Full-stack · AI

Cantor Arts Center membership app on a phone among white geometric sculptures

2025 · CONCEPT
Cantor Arts Center - museum membership app, from research to hi-fi prototype.

UX research · Prototype · Usability testing

ROOXO smart downhill goggles with packaging reading “No more chicken lines”

2026 · SELF-INITIATED CONCEPT
ROOXO - smart downhill goggles that scan the trail and project three racing lines.

Brand identity · Industrial design · Packaging · Web design